The Bevvy Brand
BEVVY is a registered trademark of Mixture Labs, LLC (U.S. Reg. No. 5,119,397), used under license by Bevvy, Inc. All use of the BEVVY mark inures to the benefit of Mixture Labs, LLC.
Certain other brand assets used on this platform, including logos, icons, badges, screenshots, and scripts, are proprietary to Bevvy, Inc.
The following are marks or trade names used in connection with this platform:
- BEVVY (registered trademark of Mixture Labs, LLC; used under license by Bevvy, Inc.)
- Cocktail Enthusiast
All rights reserved.
General Brand Guidelines
The BEVVY mark is owned by Mixture Labs, LLC. Bevvy, Inc. operates this platform under license from Mixture Labs, LLC. The following guidelines govern use of the BEVVY mark and related brand assets by third parties.
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We are Bevvy.
Please make sure to reference us correctly. Our official name is Bevvy, and not Bevvy.co, Bevvy Co, bevvyco, nor any other variation (despite our social media handles). If referencing our main website url, always use bevvy.co and not www.bevvy.co. This platform operates under the BEVVY mark, licensed from Mixture Labs, LLC. -
Don’t harm Bevvy.
Don’t use the Bevvy Marks in a way that is harmful to Bevvy. When in doubt, don’t do it. -
Don’t create confusion.
Don’t use Bevvy Marks in the name of your website, application or product. This includes using the Bevvy Marks in the url, misspellings, transliterations or similar versions thereof. -
Don’t imply endorsement or mislead others.
This includes suggesting sponsorship or endorsement by Bevvy, declaring a statement or opinion on our behalf, or referring to any service other than Bevvy. Don’t display any Bevvy Marks larger than your own logo or marks, and don’t use the Bevvy Marks in your advertising or marketing materials withour prior written consent from Mixture Labs, LLC and Bevvy, Inc.
Brand Colors
Bevvy’s brand colors revolve mostly around our primary color Bevvy Blue and our secondary color Bevvy Red, in addition to the standard colors of white and black (in our case, we use a dark shade of gray for our black). All other colors that are used are supportive of these two colors.
- HEX: #45A9EC
- RGB: 69, 169, 236
- CMYK: 71, 28, 0, 7
- Pantone: 284 C (292 U)
- HEX: #F55848
- RGB: 245, 88, 72
- CMYK: 0, 64, 71, 4
- Pantone: 2027 C (485 U)
Logos
The BEVVY mark and associated logos are registered or proprietary assets owned by or licensed to Bevvy, Inc., and represent the public image of this platform. Always use the official and unmodified BEVVY mark and logos to represent Bevvy.
Logo Usage Guidelines
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Don’t alter our assets.
Do not alter the BEVVY mark or associated logos, or use them in a misleading manner, or in a way that confuses this platform with another brand. -
Only use the above colors for the logo.
Our logo colors are an integral part of our brand, so please don’t change the colors in the logo in any way. -
Feel free to play around with background colors.
While we don’t allow changing the colors of our logos, you are free to use different colors for the background our logos are placed on. Please use the appropriate version of the logo for light-colored backgrounds as well as dark-colored backgrounds, and feel free to use the logo over photographs.
- Put some padding around it.
When using a Bevvy logo with other graphic elements, make sure there’s enough padding around it—the padding around the logo should be at least 50% the height of the logo itself.
BAD, like a hangover
GOOD, like a dram of Foursquare 2006